Walls Floors Holds Beyond the Wall Consulting

Latitude Climbing Norfolk

Norfolk, VA

Static Training Bouldering Bouldering Flooring Roped Flooring Youth Area

As Norfolk, Virginia’s first dedicated rock climbing facility, Latitude Climbing and Fitness is all about community. Whether climbing, practicing yoga, or working out, Latitude offers something for the whole family. With extensive space dedicated to socializing, co-working, and après-climbing activities, Latitude strives to be the community hub.

The Globe Boulder's many angles help routesetters create interesting and challenging boulder problems.

Hardwood accents are seamlessly placed between pieces of birch.

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Latitude Climbing + Fitness has maintained optimism and rationality in dealing with Covid-19 closures. Since closing their Norfolk, Virginia location, Latitude owners Matt Beck, Marisa Beck and Jason McKenzie have proactively collaborated to ensure their gym is fully prepared for re-opening day, whenever that may be. They have graciously shared their business strategy and how they're prepping for the next phase, which may provide assistance as you navigate the unknowns for your own business.

Behind the Walls

LEARNING FROM LATITUDE: NAVIGATING THE CORONAVIRUS (5.15D)

April 2020

Though there is a passionate climbing group in the area, Latitude Climbing and Fitness – after opening its doors on June 21, 2018 – focuses on introducing people to the sport. With its unique bouldering-only walls, like the Globe, and programs such as bouldering leagues, youth classes, yoga and more, it has since became a hub for and fostered the local climbing community. We sat down with co-owner Marisa Beck to talk about Latitude’s mission, holistic approach and plans for expansion.

Behind the Walls

MEET LATITUDE, THE GYM THAT OPENED IN 6.5 MONTHS

January 2020