Ahead of the pack
We started in Salt Lake City in 2007 as one expert craftsman with a passion for climbing and one novice entrepreneur with a passion for creating memorable experiences. Without an existing company to help us realize our vision for the future of indoor climbing, we picked up the tools to do it ourselves.
Using The Front Climbing Club as our sandbox, we achieved our vision and gained the resources, expertise, and drive to help others achieve the same. Investing in aesthetics, our designs and materials are a departure from the previously accepted “norm” consistently resulting in unifying authentic communities and expanding the reach and appeal of indoor climbing well beyond the winter-season-trainer.
Word has caught on quickly, and our work across the country has elevated the wall building industry world-wide and challenged our competitors and peers to innovate to keep up.
What We Deliver
Building, opening, and operating a climbing gym is no small feat, and progress is founded in grit, determination, and business acumen. Having outfitted over a hundred facilities across the country, we have the experience to accelerate your progress by delivering a reliable, comprehensive formula for success, catered specifically to your vision.
We have a full-fleet of resources to take you from the moment you think, “This town needs a great climbing gym” to the cutting of the ribbon on opening day. Our offerings include a business consultation package to work through market research, cost-benefit analyses, the pros and cons of buying vs leasing a space, a buildout vs ground up facility, and the multi-faceted financing process.
Once you’re ready to build, Vertical Solutions will supply walls, flooring, holds, training boards, and furniture. Additionally, you’ll be set up with all the needed hardware and staff training via our partnership with Petzl America, as well as workout equipment selection assistance and pricing via our partnership with Freemotion Fitness.
Dustin purchased The Front Climbing Club in 2006 with only 45 members. His stewardship has lifted it to prominence in Utah—three locations totalling over 100,000 sqft.
VP of Construction
Once a professional climber the PCA circuit (1992-2002), John has since become the industry's authority on climbing wall construction.
Jaime has seen more than 40 climbing projects from idea to reality. There's no project too big or small in his eyes.
Derek has more than 10 years experience in the climbing industry. He keeps manufacturing running at full steam.
Master of intricate details and customization. Considers Vertical Solutions to be the perfect mix of business and pleasure.
Loves working as an in-house designer because it connects her passion for design, the outdoors, and the climbing community.